Marketing
Buyer Personas
A buyer persona is a semi-fictional profile or characterization of your target audience based on detailed market research as well as current data from existing clientele. Put more simply, a buyer persona is a character that you create to represent your ideal customer.
Even if you feel like you have a good idea of who your target audience is, in order to really connect and influence them, you need to understand them inside and out. Almost as well as you know yourself (if not better). Buyer personas are also great for promoting and maintaining alignment within a company or business. Using a buyer persona to determine exactly who your target audience is will help eliminate inconsistencies and ensure that you're collectively implementing the correct tactics and strategies as a team.
We wrote in-depth about buyer personas on our blog and provided an outline and template for you to follow. If that’s too much work or if you just need a hand, don’t worry, we got you. Reach out to us and we’ll work with you to create detailed buyer personas for your brand.
Marketing Campaigns
If you need to get the word out about your new product or simply need more eyes on your existing one, a carefully planned marketing campaign may help do the trick. Our marketing team at The Branded will work with you to formulate the perfect strategy for a successful campaign. We’ll take a look at your customer base and your product to determine which strategies will resonate best with your target audience.
We have firsthand experience in building and growing businesses. While we are familiar with standard marketing campaign practices, we do not limit ourselves only to tactics that have been proven to be effective. We are innovators and love thinking outside the box. Together, we will develop a marketing campaign that works well for your specific brand to increase customer acquisition and bring in the sales that you want.
Head over to our blog where we take a look at examples of branding and marketing campaigns as well as specific marketing strategies for startups, millennials, and Gen Z.
Don't bust your budget prematurely. The truth is, when it comes to marketing campaigns, you should be testing EVERYTHING: the headline, body copy, CTA, keywords, media, various channels - the whole lot! The trick is to quickly prune the things that don't work and double-down on the things that do. Find out exactly what your campaign wants from you and you'll make her rain.
Ad Copy and Creative
It goes without saying that all ads are created to serve a specific purpose. Whether your goal is to increase brand awareness, promote a new product, drive traffic back to your website, convince your audience to click ‘purchase’, or all of the above, our team will write and design ads for you to accomplish exactly that. We’ve got wordsmiths to craft ad copy that’ll hook your audience and give them a call-to-action they can’t resist.
We’ve helped you with your logo and your iconography, why not let us help build you some ad creatives? Yes, our designers can do it all. Whether it’s a gif, a static image, or an audio or video file, we can create wonderful pieces of media to fulfill your needs. Use them to advertise your brand or product on social media or as part of a larger marketing campaign. The possibilities are endless.
Is your content a bit dry? Good creative content is like lube to your sales funnel - it can get your target audience to go from 'erm no thanks’ to screaming 'OH GOD YES'. With our team behind your brand, you’ll get laser-focused targeting, seamless content strategy and a constant stream of engaging, standout creatives that your target audience won’t scroll past.
Content Strategy
Content can mean a lot of things: website copy, blogs, social media posts, videos, etc. Content strategy is using the content to work towards achieving your goals and brand mission. Determining what kind of content to create, through which medium, on what platform, and how often to publish, is all part of a content strategy. The goal being to figure out the best strategy that’ll use your content to help achieve your brand mission.
Blogging Strategy
The benefits of well-constructed blog posts can be incredibly valuable to the growth of your business. We create content for you that’s not only informative and interesting, but also SEO friendly. This means our talented writers will combine both creativity and research to write blog posts for you that put you near the top of search engine results, getting you in front of more eyes and increasing your reach to bring you new customers. No matter the industry or topic, our writers can create a professional blog post to meet your needs.
You won’t get results by trying to sell steak to vegans - that’s why our branding and marketing strategies begin with a deep understanding of your ideal customer’s needs. We merge extensive data with limitless creativity in order to build a genuine connection between your brand and a highly engaged audience.
Look Optometry Marketing Strategy
Public Relations
Public relations can mean a few different things. Whether you’re looking to create an ongoing PR plan to form and maintain your brand’s image and relationship with the public, or you’re looking to launch a strategically focused PR campaign with a specific objective in mind, think of our team at The Branded as your hype man/woman.
Our experience helps us build a PR campaign strategy uniquely tailored for you, your brand, your customers, and your stakeholders. This includes, but is certainly not limited to, initiatives such as raising awareness for an important cause, launching a promotion or exclusive offer, or announcing a free giveaway.
Check out our blog post on PR campaign ideas for a closer look at our strategies and examples of some campaigns we’ve worked on in the past.
You know that loudmouth at every party who only talks about himself? Don’t be that guy. The best way to sell yourself is not to talk about how great you are… it’s to get someone else to do it. That’s what PR is all about - we’ll help you build a PR strategy through the right media channels for your ideal audience. Nothing sells faster than a great reputation!
Influencer
The partnership between a brand and an influencer can be wonderfully beneficial to both parties if formed honestly and with mutual respect. At The Branded, we help to create genuine connections between our clients and influencers. We take a look at the audience on both sides and whether there is alignment in their values and objectives. We’ll determine which social media platform is the best for your brand to use in order to have the largest impact possible.
Trusting a new brand is like trusting a cheating ex… can you really? That’s where influencers come in. We coordinate influencer programs by matching your brand with authentic, trusted voices from within your niche market, as well as pinpoint the most effective platforms to roll with. At the end of the day, your customers will feel like they’re getting recommendations from a trusted BFF.
Market Positioning
You have control over how you are perceived by the public, and we can help you. With some research and analysis on your competitors and what you have to offer, we can determine where you’re currently positioned in your industry and how to market yourself going forward if you want to change your positioning. Are you a high-end brand? Or a more accessible alternative? How you brand and position yourself will determine how you’re viewed by your audience and will affect the customers you attract.
SEO
Do you know why sandwiches taste better when somebody else makes them? We don't. But for some reason, the same goes for SEO. We get down and dirty to get your page ranked higher through content marketing, backlinking and on-page and off-page SEO - it’s the secret sauce that will take you from page "..." to page 1 of Google in no time (ok more like 3-6 months, but who’s counting?).