Clarity Lab
What We Did
Logo Design
Naming the Brand
Brand Positioning
Research & Analysis
Clarity Lab is a brand dedicated to shifting the skincare paradigm from beauty to wellness. They prioritize healthy skin, which is beautiful skin. Clarity Lab focuses on accessibility and sustainability, sourcing pure organic ingredients in nature to create the most potent and effective products.
The Brief
Clarity Lab asked us to create a name and logo for the brand, as well as market research and brand positioning. We thought of the name Clarity Lab to demonstrate the pure and clear ingredients added to products, based on science and research. We created a simple and clean logo to accentuate their brand image.
Logo Design
The logo is designed using a simple wordmark that is clean and minimal, creating an elevated and simple design for the brand.
Research & Analysis
The research and analysis document is an in-depth compilation of market research and analysis that focuses on the current market, industry, and drivers for customers. We create personas and analyze competitors within the market to explore the strengths and weaknesses of each brand.
Brand Positioning
The brand positioning is designed to outline the fundamental aspects of the brand. The document serves to lay down the foundation of the business and guides the actions, choices, and decision-making.
Do you need help creating your skincare brand? Learn more about our agencies experience with skincare branding.