How about "Growing Strong: A Branding Case Study for Littl Haircare
What We Did
Brand Strategy and Positioning
Naming
Logo Design
Packaging
littl.co
At The Branded Agency, we understand that conventional baby and kids' products are often filled with harmful chemicals and synthetic fragrances, while natural alternatives fall short in terms of performance. This leaves discerning customers feeling frustrated and underserved, particularly when it comes to products that are safe for both their children and the planet.
We share the belief that businesses should prioritize the health and well-being of people and the environment over profits, which is why we were thrilled to partner with littl. With littl, you no longer need to compromise on safety or effectiveness - our team of pediatricians, dermatologists, chemists, stylists, and moms work together to create gentle, high-performing products that meet the needs of both children and their caregivers.
When National Beauty approached us to help build their brand from the ground up, we were excited to take on the challenge. Our goal was to create a brand that would embody littl's values and mission, from the name and logo to the packaging design. We took a modern and minimal approach, using clean, subtle design elements to showcase the brand's unique selling points without overwhelming the consumer.
With littl, you can trust that every aspect of our business is guided by a commitment to sustainability and safety. Our products are gentle, effective, and environmentally responsible - and we're proud to have played a role in bringing this exceptional brand to life.
Brand Strategy
At The Branded Agency, we take a holistic approach to brand strategy, believing that success comes from a thorough understanding of your brand's unique potential and target market. When we partnered with littl, we knew that we needed to create a strategy that would not only set them apart in a crowded market but also reflect their values and mission.
To achieve this, we conducted extensive research and marketing analysis, examining the current trends and competitive landscape in the baby, toddler, and kids' haircare market. From there, we provided littl with expert advice on how to differentiate themselves from their competitors and establish a position in the market that resonated with their target audience.
We understood the importance of defining a strong brand identity for littl, one that would not only be visually appealing but also accurately reflect the brand's values and personality. We worked closely with the littl team to develop a distinctive brand personality and tone of voice, which we then translated into a visual identity that included a logo, color scheme, and packaging design.
Finally, we advised littl on the best channels for reaching their target audience, including a combination of traditional advertising and digital marketing tactics such as social media and email marketing. Our goal was to create a brand strategy that would drive growth and success for littl, while staying true to their commitment to sustainability, safety, and effectiveness.
Overall, our comprehensive brand strategy and positioning guide provided littl with all the essential information they needed to build a successful brand from the ground up. By taking a holistic approach and providing expert advice on every aspect of the brand, we were able to help littl differentiate themselves in a crowded market and establish a strong and effective brand identity that resonated with their target audience.
Naming the Business
When it came to naming the business, we understood the importance of finding a name that was not only catchy and memorable but also aligned with littl's values and mission. To achieve this, we conducted comprehensive research that covered everything from SEO potential and design possibilities to trademarking issues and domain costs.
After exploring various options, we ultimately landed on the name "littl." This name is simple, short, and easy to remember, making it perfect for our target audience of busy parents looking for quality haircare products for their little ones. We also ensured that the name aligned with the brand's commitment to sustainability, safety, and effectiveness.
We believe that the name "littl" has the potential to become a recognizable brand in the baby, toddler, and kids' haircare market, and we are confident that it will resonate with our target audience.
Logo Design
At The Branded Agency, we believe that a strong brand identity is essential for success. When it came to designing the logo for littl, we took inspiration from the brand's commitment to sustainability, safety, and effectiveness.
We used a clean and minimalistic custom typeface that reflects the simplicity and purity of littl's products. To strengthen the brand's positioning, we paired the typeface with subtle design elements that add interest without overwhelming the design.
One of the key considerations when designing the logo was adaptability. We wanted to ensure that the logo could be used in many situations without losing its impact or effectiveness. To achieve this, we used a single-color design, eliminating the possibility of conflicts with product design or brand collateral. This ensures that the littl logo can be used in all colors of the brand's palette, making it highly adaptable to any situation.
Overall, the littl logo appears bold, minimalistic, and clean, reflecting the brand's commitment to quality, safety, and sustainability. We believe that it is a strong representation of the brand and will help to establish littl as a recognizable and trustworthy brand in the baby, toddler, and kids' haircare market.
Packaging
At The Branded Agency, we understand that packaging design is an essential part of any brand's identity. When it came to creating the packaging for littl's lineup of products, we wanted to ensure that it aligned with the brand's identity and quality.
We took a playful yet modern approach to the design, using subtle design elements that reflect the brand's commitment to sustainability and safety. We also ensured that the packaging appeared trustworthy, helping to establish the brand as a reliable source of high-quality haircare products for babies, toddlers, and kids.
One of the key considerations when designing the packaging was to make it easily identifiable and recognizable. To achieve this, we color-coordinated the products by target audience age range and use case. This not only makes it easier for parents to find the right product for their child's needs but also helps to create a cohesive and consistent brand image across the product range.
Overall, the packaging we designed for littl's products is minimalistic yet effective, reflecting the brand's values while also providing a playful and engaging experience for parents and children alike. We believe that it will help to establish littl as a trusted and recognizable brand in the baby, toddler, and kids' haircare market.
When it comes to designing packaging for a brand, we always keep the brand's target audience and values in mind. For littl, we took a playful approach to the children's line packaging, using whitespace, simple patterns, and design elements to create a fun and engaging experience for kids and parents alike.
The use of whitespace helps to keep the design clean and minimalistic, while the playful patterns and design elements bring forward a sense of joy and excitement. We believe that this approach will help to establish littl as a brand that parents and children can trust and enjoy using.
For the mother's line, we wanted to add a touch of elegance to the packaging design, while still maintaining the sense of playfulness that is core to the brand. To achieve this, we moved away from the white background and utilized a full product gradient, which gives the packaging a more sophisticated and refined look.
Overall, we believe that the package designs we created for littl will help to establish the brand as a trusted and recognizable player in the baby, toddler, and kids' haircare market. Our designs balance playfulness with elegance, reflecting the brand's values and target audience while providing a fun and engaging experience for all.
