Unleashing the Power of Polar Bears: A Branding Success Story
What We Did
Brand Positioning
Logo Design
Brand Identity
Brand Guidelines
At The Branded Agency, we had the pleasure of working with Polar Bears, a media and monetisation agency with a unique approach to their services. Taking inspiration from the nurturing nature of polar bears with their cubs, Polar Bears' in-house team teaches and trains their clients over a two-year period to equip them with all the necessary skills and knowledge to continue on their own.
To reflect their brand values and inspiration, we were tasked with creating a logo and accompanying brand identity that exuded boldness, friendliness, and curiosity, all while staying true to their polar bear model. Our solution was a simple and minimal design approach, using design elements, color, and typography all inspired by the arctic and polar bears.
Polar Bears are true specialists in media and monetisation, with an expertise in both commercial and operational aspects. Their hybrid in-housing model provides consultancy, agency, and technology services, making them a one-stop-shop for their clients' needs. With Polar Bears, you can rest assured that you'll be equipped with everything you need to thrive on your own after the two-year training period.
At The Branded Agency, we're proud to have worked with Polar Bears and to have helped them create a brand identity that truly represents their values and unique approach to their industry.
Logo Design
At the heart of Polar Bears' brand identity is their logo, which was carefully crafted to reflect their inspiration and values. The brandmark takes its shape from the polar bear, using simple thick lines, shapes, and rounded edges to create a friendly and curious appearance. The accompanying wordmark was also customized with rounded typography and the addition of polar bear ears to the "O", further reinforcing their unique brand identity.
What's more, the Polar Bears logo was designed to be adaptable in any situation. When placed on a light background, the polar bear should appear to be filled in with a light color, ideally white. On the other hand, when placed on a dark-toned or colored background, the white brandmark should be used instead of the outline version, ensuring consistency across all mediums.
At The Branded Agency, we're proud to have helped Polar Bears create a brand identity that's not only visually appealing but also flexible and adaptable to any situation. Whether you're a media or monetization specialist looking for expert consultancy, agency, or technology services, Polar Bears has got you covered. So why not join the Polar Bears family today and see what they can do for you?
Polar Bears Colour Palette
At Polar Bears, our brand identity takes inspiration from the arctic environment and the majestic polar bear. Our primary color palette consists of timeless and bold neutral tones such as black, white, and greys. These colors not only enhance the readability of our brand but also lend an air of sophistication and quality to our design.
Moreover, the neutral tones serve as a perfect backdrop for our secondary color palette, which consists of vibrant and saturated bursts of colors. These colors are used sparingly to add a pop of energy and emphasis to our design elements.
Whether you're looking for expert media and monetization services or seeking guidance on your brand strategy, you can count on Polar Bears to provide the highest quality of service with a unique and engaging brand identity. So come join us in the arctic and experience the magic of Polar Bears.
Brand Guidelines
Our team worked closely with Polar Bears to create a detailed document that covers all the essential elements of their brand identity, including logo guidelines, color palettes, typography, photography, and more. We made sure to keep their brand tone and values in mind while designing the guidelines, ensuring that every element of their brand identity is consistent across all channels.
But we didn't stop there. Our team also created a comprehensive social media guideline that would extend Polar Bears' brand identity to their online platforms. This social media guideline ensures that every post and message aligns with their brand identity, maintaining a consistent brand voice and design across all their social media channels.
Overall, the Polar Bears Brand Guidelines document is an essential tool that helps them maintain the essence of their brand identity. And with our help, Polar Bears can trust that their brand identity will be consistent, engaging, and unique to them - no matter what service they provide, be it consultancy, agency, or technology.
