Finding Your Home Abroad: A Branding Journey with Where Can I Live and The Branded Agency
Where Can I Live hired The Branded Agency to help update their brand identity and website appearance. As a reputable online resource that offers valuable information, referrals, and advice to individuals looking to start a new life abroad, Where Can I Live needed a refreshed look that aligned with their brand values and modernized their previous design.
Our team of creative professionals was tasked with designing a new logo that would reflect their updated brand identity, as well as creating brand guidelines and a communication strategy. Many people dream of living in a beautiful destination overseas, such as a bustling cityscape, a serene mountain retreat, or a coastal paradise. With Where Can I Live, relocating to a new country can be less daunting, thanks to their trustworthy source of information.
We approached the project with a focus on minimalism and modernity, resulting in a logo that symbolizes the brand's dedication to providing comprehensive and trustworthy information to their audience. By incorporating clean lines and white space, we created a refreshed and contemporary look that perfectly complements their new website layout and design. With the new logo and updated brand identity, we are confident that Where Can I Live will continue to effectively represent their identity for years to come.
Where Can I Live hired The Branded Agency to redesign their logo, create an updated brand identity and guidelines, and provide them with a brand communication strategy. We were able to provide them with a solution that aligned with their brand values and reflected their commitment to providing reliable information to those seeking to live abroad.
Logo Design
The original logo was overcrowded with intricate details and shading in the logomark. To modernize the design, we simplified the concept while preserving some key details and concepts. We maintained the overall shape of a key to symbolize home and security, while incorporating a globe to represent the idea of travel and exploration. To convey a sense of adventure, we reimagined the teeth of the key as mountain peaks. The new logo exudes a sleek, minimalistic and contemporary look, making it versatile and adaptable to various settings.
Communication Guide & Principles
Our Communication Strategy guide is a comprehensive resource designed to ensure that Where Can I Live speaks with a consistent voice and tone across all channels. The guide includes detailed information on the brand's core values, messaging, and communication style to help establish a strong and consistent brand identity. By following the guidelines in the Communication Strategy, we can effectively communicate with our audience and customers in a clear, cohesive, and engaging way. This approach is crucial to building a strong and recognizable brand that resonates with our target audience.
