The Branded Agency

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Workling



What We Did
Brand Positioning
Logo Design 
Brand Identity
Web Design


Finding a job, and hiring the perfect candidate are both sides of the same coin. The market is growing larger with more jobs and candidates, with a need for experienced professionals. A constant flow of applications and portfolios can create a headache without end, like looking for a needle in a haystack.

Workling was created to reduce the stress and efforts in finding the perfect candidate for your projects, and makes the process of hiring so much easier. The right candidates are offered for your projects through a vetting process that assesses both the candidate’s qualifications and personality to ensure they are the right match for your project. An innovative streamlined process in finding the perfect candidate for your business within a space is what Workling achieves.

The Brief

Workling asked us to create a logo, with an accompanying brand identity, that we also incorporated into a website design. After we helped build a brand positioning guide, and a communication guide, we were able to create a strong logo and brand identity for Workling. The brand identity was created to reflect their brand values, and appear fun, approachable, and engaging through vivid colours, design elements, and imagery.

Website Design

We also designed a website for Workling by incorporating the brand identity throughout the project. Utilizing the brand elements, photography, illustrations, and typography we established for their brand guidelines. The webpages are designed to be engaging and dynamic through the use of gradients and design elements. The photography and illustrations also create a sense of engagement making it relatable and easy to understand.

Brand Guidelines

The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, colour palette, typography, photography, and more. The guideline also covered social media for Instagram profile, posts, and stories. The guidelines is also an extension of the brand identity and utilizes and showcases the brand design.