Aromatech
Smell the difference
Aromatech is a scent marketing company that transforms both homes and brands with their state-of-the-art nebulizing scent diffusers. They came to us as a B2B scent marketing company, scenting some of the world’s best hotels and brands. At the time all the big players in the scent marketing industry sold solely B2B, with pricing hidden behind long-winded quotes and sales processes. Aromatech came to us for a website rethink, and to bring clarity to their brand and offering.
What We Did
Business Model
Content Creation
Copywriting
Email Marketing
Strategy
Web Design
Web Development
Strategy First
We knew we needed to define a direction for what would become a category-leading brand.
Over a period of a few months we worked with Aromatech to transform a dated industry and position them as an elegant and disruptive scent marketing brand.
The Result?
We created a new business model and a shiny new website to serve both a B2B and B2C audience. With a refined aesthetic Aromatech would offer professional scenting D2C with transparent pricing and a subscription option.
The Results Are In
560% increase in revenue
10K new customers in 30 days
89% decrease in bounce rate
That new website smell
For the uninitiated, scent marketing can be unnecessarily complicated. We needed to create an intuitive website layout that guides customers to the exact product that fits their needs. Got a small apartment? There’s a machine for that. Got a 10,000 sq.ft. casino? There’s a scenting machine for that too.
The second challenge was to create a website that serves both individuals and businesses. To bring the new brand to life in a way that fits in with the attitudes and goals of both markets.
Dimitri Gailit,
CEO and Founder, Aromatech
“ Working with The Branded was pivotal in the growth of my company. They knew exactly what direction to take the brand and how to launch an e-commerce and subscription website in an industry where that was unheard of.”
