Casa Locé

Digital Brand Identity, Positioning and Strategy for Casa Locé

The Rustic Luxury of Ojai Valley

In a serene, unspoiled setting where the philosophy of holistic living meets rustic elegance, Casa Locé presents an exclusive vineyard experience, accentuated by a unique business model that emphasizes scarcity and high demand. Recently acquired and now proudly Black-owned, the vineyard is transitioning its focus on a narrative-driven approach, highlighting Casa Locé's commitment to sustainable farming and a life well lived.

Tasked with capturing the essence of Casa Locé's new direction, The Branded Agency reimagined their digital and visual identity. Our collaboration covered website design, brand development, and ongoing social media engagement.

What We Did

Strategy
Copywriting and UX/UI website design
Social Media Strategy and Content Creation
Print Marketing Materials
Creative Direction

Challenges

Casa Locé aimed to refine its image by clearly articulating its core values, which combine traditional winemaking with modern, holistic practices, all set within a luxurious, rustic environment. The challenge was twofold: to encapsulate the vineyard’s ethos of exclusivity and tranquility in its branding, and to implement this vision across various platforms.

Process

Discovery and Brand Strategy: Initial workshops with Casa Locé's founders helped us to immerse in their vision and operational philosophy. This deep dive informed a branding strategy that focused on storytelling, emphasizing the vineyard's dedication to sustainable agriculture and a balanced, healthful lifestyle within a luxuriously crafted environment.

Website Design and Development: Our approach to the website revolved around an aesthetic that mirrors Casa Locé's physical space – minimal, serene, yet profoundly impactful. We employed a clean, navigable design enhanced by high-quality visuals that showcase the vineyard’s picturesque landscapes and intimate guest experiences. The website's architecture was designed to facilitate a smooth user experience, leading visitors through immersive narratives about the vineyard’s offerings and philosophy.

Copywriting: To communicate Casa Locé’s ethos effectively, we crafted copy that speaks to the discerning consumer. Our narrative was built around the themes of exclusivity, sustainability, and the vineyard’s commitment to an enriching lifestyle, ensuring every word on the site resonated with the target audience’s aspirations and values.

Social Media Strategy and Execution: Recognizing the importance of continuous engagement, we established a robust social media presence that extends the brand’s narrative. Through thoughtful content curation and community engagement strategies, we continue to build a strong brand affinity among followers, fostering an online community that mirrors the exclusivity and prestige of Casa Locé.

Results

The rebranded Casa Locé website has become a cornerstone of their marketing efforts, attracting a growing waitlist of enthusiasts eager to experience the vineyard's unique offerings. Engagement rates have soared, with significant increases in website traffic, session duration, and a substantial growth in social media following and interaction.