Eyecart
Digital Brand Identity and Creative Strategy for Eyecart
From Pandemic Solution to Eye Care Revolution
Founded in the beautiful province of British Columbia, Eyecart was created to meet the eye care needs of Canadians during the challenging times of the pandemic. Their founder, Dr Shiv Sharma wanted to ensure that all Canadians could access clinical-grade eye care, regardless of where they lived and have the products they needed delivered directly to their door. Eyecart quickly became an indispensable service. As the world slowly returned to normalcy, this innovative company didn't just survive—it thrived. Eyecart's dedication to ocular health has garnered a loyal customer base who no longer struggle with chronic dry eye issues and are now living happier and healthier lives. Today, Eyecart stands as a testament to Canadian ingenuity and compassion, continuing to deliver clinical-grade eye care products to the doors of Canadians who need them.
Tasked with elevating and repositioning Eyecart’s brand, The Branded Agency elevated every element of its visual, and digital identities. Our ongoing collaboration includes brand & visual identity development, website design, creative direction for photography, printed promotional and informational materials, packaging design, SEO strategy, social media strategy, content creation and management, blog strategy, content creation and management, and digital marketing campaigns to date. We continue to expand into new projects that support the growth and evolution of the business.
What we did?
Brand Identity
Logo Redesign
Website Design
Shopify website Development
SEO strategy
Social Media Content Management
Blog Creation and Management
Challenges
Eyecart’s business grew and expanded to new, multigenerational audiences and needed to elevate the brand and speak to the needs of these new customers. The overarching goal was to position Eyecart as a trusted provider of safe, effective, clinical-grade eye care. We worked to find the right balance between offering a clean, modern esthetic and communicating the right level of medical detail of their incredibly specialized product line. The result is a brand that translates the experience of being at a beautiful, state-of-the-art eye clinic across all platforms and touchpoints and clearly and effectively delivers the message that Eyecart passionately believes that eyecare is health care and is a trustworthy destination for clinical-grade eye care products.
Results
With the rebrand complete, Eyecart has been completely transformed. Their website traffic has increased substantially, attracting new customer segments and expanding their existing ones. A high percentage of their product line is frequently sold out, and conversion rates have soared, with significant increases in sales of higher-margin, higher-price point, and multi-product dye eye kits. Eyecart has a clear line of sight for continued revenue growth and success.
Client:
Eyecart
Sector:
Professional Services
Discipline:
Brand Identity
Logo Redesign
Website Design
Shopify website Development
SEO strategy
Social Media Content Management
Blog Creation and Management