Like all Lucky Girls, this one knows she’s the prize. This wine brand is the brainchild of serial entrepreneur, Akilah Releford Gould. Inspired by her experience as Creative Director at Casa Locé, Akilah saw an opportunity to develop a high-end wine that was aimed at honoring the lived experiences of young women who know their worth and aren’t asking anyone for permission to live their best lives. Her brand is an expression of the irreverent, light-hearted energy all confident women like Akilah have. Aside from being the best part of brunch, Lucky Girl Rose also shines as an example of what young Black women in leadership can accomplish when they come together as a community and choose to see the world through Rosé-coloured glasses.

With only a logo design in hand, The Branded Agency was tasked with bringing every other element of the brand to life. Our ongoing collaboration includes website design, ad, and event campaign assets, e-commerce integration, and email marketing campaigns to date, and continues to expand and grow into new areas every day.