LUV Health
Branding and Packaging Design for LUV Health
Not just a supplement brand; LUV Health is a lifestyle choice that advocates for Whole Being Wellness.
LUV Health stands out in the health supplement landscape, uniquely combining ancient wisdom with modern wellness solutions and science. The brand stands at the intersection of mind-body health, offering products like functional mushrooms, sleep aids, and energy supplements that cater to both mental and physical health.
In The Branded, we have created a brand concept with a focus on a fun and vibrant vision, “Tasty Wellness” is here to elevate your every moment, bringing a burst of colorful vitality reminiscent of a glorious sunset to your daily wellness routine. Our visual identity is a playful, colorful, nature-inspired, and modern representation. It reflects a symphony that encompasses the mind, body, and spirit.
Welcome to LUV Health, a brand that reimagines health supplements as a key part of a smart, holistic approach to well-being.
Brand Positioning
Logo Design
Brand Identity
Packaging
What We Did
Warm and radiant sunset-inspired palette
The color palette draws inspiration from the captivating hues of a beautiful sunset/sundown. It features a striking blend of muted colors, including warm tones of yellow and orange, as well as subtle shades of pale green and teal blue.
Inspired by the breathtaking hues of both the sky and the ocean, our gradients are more than just color transitions; they are visual narratives. By incorporating these gradients, we aim to evoke a sense of movement, capturing the fluidity seen in nature. This deliberate design choice adds a layer of sophistication and contemporary flair to our creations, ensuring that our designs resonate with a modern audience.
Vibrant Well-Being
The sun stands as a crucial source of energy, serving as the original wellspring for most of the energy present on Earth. Our logo draws inspiration from the sun, capturing its dynamic energy, illuminating light, and deep connection with nature.
In moments when we feel low, the sun has a remarkable ability to uplift our spirits, filling us with happiness and warmth. We extend an invitation for you to welcome a life enriched with vibrant well-being. Let our all-in-one tasty treats be the daily ritual that brings joyous self-care into your routine. Embrace the positivity and energy that the sun symbolizes, and let it radiate through your wellness journey with us.
Our unique typography exudes a modern personality about wellness solutions and science.
Client:
Luv Health
Team:
Quincy Samycia
Scarlett Vera
Meghan Conyers
Sector:
Consumer Packaged Goods (CPG)
Ecommerce
Health and Wellness
Discipline:
Brand Identity
Packaging