I never planned to start a branding agency.
I started as an entrepreneur.
In 2012, my wife and business partner, Meghan Conyers, and I co-founded Strongbody Apparel with a $5,000 credit card. What began as a small startup grew into a multi-million-dollar premium activewear brand carried in more than 200 retail locations internationally, including over 50 Equinox Fitness Clubs.
Along the way, we experienced nearly every stage of building a business, from product development and manufacturing to retail expansion, e-commerce, marketing, fundraising, and operations. Our journey led us to CBC's Dragons' Den, where we received three investment offers and accepted a deal with Joe Mimran, founder of Club Monaco and Joe Fresh.
After successfully exiting Strongbody in 2019, we founded The Branded Agency with a simple belief: great brands are built through strategy first, not marketing first.