Branding in a Box: A Small Business Branding Package
What is Branding in a Box?
Branding in a Box is an affordable, all-in-one branding package designed to help small businesses create a unique and professional brand identity. It is a made-for-small-businesses branding package that offers a firm budget, a detailed schedule, a dedicated team, and clear deliverables.
Brand in a Box includes everything you need to get your business up and running quickly and efficiently.
It includes brand strategy, brand identity (including logo design, typography, color palette, images, and brand assets such as patterns, and iconography depending on the package), website design, brand collateral design (social media templates, email templates, business card design), and much more.
As we said, it’s all-inclusive, and arguably the easiest and fastest way to create a brand that can compete at the highest level👌🏽.
Brand in a Box offers the same team of experienced professionals that have crafted successful brands for some of the world’s leading companies. This is made possible by the streamlined processes and pre-defined deliverables that we know businesses need to compete and win customers.
Brand in a Box
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Brand in a Box 📦
What Does Brand in a Box Include?
Brand in a Box includes all the essentials needed for creating a strong brand presence
At The Branded Agency, we offer three tiers of Brand in a Box packages to provide options to suit all budgets, timelines, and business needs. Even the most cost-effective package includes all the essential elements you need to establish your brand. Brand in a Box is our way of thinking outside of the box 📦📦📦, so small and medium businesses can have a fighting chance to create businesses that are wildly successful, and positively impact the world.
Keep this list of what’s included in our Brand in a Box if you are building your own brand right now—these are the building blocks of a brand that can scale.
A Dedicated Team, with a Single Point of Contact
With Brand in a Box you get all the industry professionals it takes to create a brand that can compete at the highest level. From a brand strategist, to a creative director, all the way through to copywriters and graphic designers - you get access to the best of the best. The Branded Agency’s team works with Fortune 500 companies and some of the world’s fastest growing start-ups—so we know what we are doing.
With a single point of contact, you can quickly and easily communicate your needs and feedback while having the benefit of an entire team behind you (we also have a custom dashboard where you can submit feedback and track your project’s progress -but more on that later).
A Custom Dashboard to Track Your Progress
When working with an agency, freelancers, and even employees one of the hardest and most annoying things as business owner or manager is keeping track of your projects. That’s why we created the easiest, most effective dashboard ever for you to track you Brand in a Box progress. You can log in and view your due dates and project progress, download and review submitted deliverables, answer questions from our branding team, and of course submit feedback. It might be the easiest “tech” thing you’ve used. But hey, we’ll let you make your own mind up there.
Brand in the Box Phase 1:
Brand Planning and Brand Strategy
Project plan:
This is an overview of each milestone and due date. It is a plan for how to accomplish the Brand in a Box project together. What will we do, and what do you need to do so we can make the best brand possible?
Brand Identity Questionnaire:
The Brand Identity Questionnaire is a list of questions that will make you think deeper about what the brand you are trying to create is all about. What are your big audacious goals? How are you different? And why should your audience care? We’re addressing both cosmetic elements like logo style and color palette, and taking stock of your values and bigger vision. This is our starting point so we can eventually bring all the elements together in a cohesive and elegant way.
Industry Research:
When creating a new brand or bringing an old one to life we always look at what is happening in the industry. This is how we can understand where the gaps are and where there is a need for a new brand. In our Brand in a Box: Branding for Growth package, we dive into this deeper and create a full-on research paper that you can reference as you build out your product, pitch decks, social channels - or literally anything else to do with your business! Knowledge is power, after all.
Brand Positioning
Brand in the Box Phase 2:
Brand Strategy
If you only have one brand strategy document, please god, make sure it's your brand positioning.
Brand positioning is the singular most important step when building a brand. Your brand is more than a logo or product. It's the result of your values, mission, and vision coming together. Your brand positioning informs everything that you do. From product design and product mix to your communication style and visual identity, all the way down to the actions that you take day after day.
Brand Positioning is included in all Brand in a Box packages, however, it is included on different scales. Our Brand in a Box” Branding for Growth offers the most comprehensive brand positioning. Our most affordable package Brand in a Box: Branding Essentials covers just that- the essentials. It gives you a solid base and uncovers your “why”.
Brand positioning is how a brand is perceived in the customer’s mind relative to its competitors. At The Branded Agency, we will work with you to create an effective positioning strategy to ensure that your business stands out from the competition and attracts the right customers. We'll help you define what makes your business unique and develop messages that will resonate with customers.
Your Brand Positioning informs every aspect of your brand.
Nailing your brand positioning lets you control the conversation when you’re not in the room. It allows you to build a fan base and community around your brand, and ensures your product never becomes commodified.
We dive into the reasons you exist, and why that matters to your target audience. We find your brand narrative and create a story-first foundation. Your brand positioning can dive deep or, it can start off with a few key messages that allow you to align your team and brand in the right direction.
The building blocks of your brand positioning include:
✔ Identifying your client’s problem and how you uniquely solve it
✔ Key Messages
✔ Brand Vision
✔ Purpose Statement
✔ Tagline Development
✔ Brand Voice
✔ Internal Brand Positioning Presentation
The Golden Circle - a method to uncovering your brand positioning.
Key Design Elements that are Included in Your Small Business Branding Package
When developing a brand identity design for your small business, there are some key design elements that must be considered. As we’ve mentioned before, The Branded Agency’s Branding in a Box package includes all of the essential components needed to create a successful brand. We address these in the third step when creating your Brand in a Box.
Brand in the Box Phase 3:
Visual Brand Identity
Your visual expression is how you embody your brand identity and personality through design and visual elements.
Your visuals need to complement the narrative of your brand, and this is why we only begin the visual brand identity once the brand positioning has been completed. Your visuals are like the cherry on top of your brand story sundae. To tell a holistic brand story that earns trust and fosters long-term value, we must first establish our brand goals and find design solutions to meet them. Our Brand in the Box follows a specific formula to ensure we achieve this.
Brand Concepts:
Brand concepts are developed by strategically bringing together the brand positioning with key design solutions. Wondering what exactly that means? Here’s an example from a skincare brand:
Goal: Simplify and standardize messaging and product hierarchy so that collections are easy to shop and articulate.
Design Solution 1: Don't be too conceptual or ambiguous.
When designing this means we:
Methodological design
Easy-to-read typography
Ensure icons, and images are easy to understand and straightforward
Clear calls to action
Simplify. Avoid unnecessary noise.
An example of a mood board from a skincare brand concept. Within the presentation, reasoning is provided for each image.
Our Brand in a Box package recognizes that every brand story can be told in its own unique way. The Brand Concept stage brings together both our brand strategists and designers. Together, they carefully craft mood boards to present solutions for your brand - this could include typography, colors, packaging designs, photography, logo design, illustrations, animations, icons, app or web design elements and other branded applications -whatever it is that tells your unique story.
Logo Design:
Your logo is should be designed to capture the essence of your company in a short and memorable visual. It is the single most used brand asset you will own and serves as an instantly recognizable symbol for your business. It acts as a shortcut for people to identify and remember the message behind your brand.
A selection of Logos By The Branded Agency:
Color Palette
When choosing a color palette for your brand, we think carefully about the message you want to communicate and the emotions you want to evoke. A carefully selected color scheme can help draw attention to your brand, increase recognition, and make it more memorable - just think of Coca-Cola! It is also important to consider how colors work together to create balance, contrast, and hierarchy in design. Color can also be used to help guide customers through product lines and categorize different messages quickly. These are all things that are considered when building your color palette for your Brand in a Box!
Typography
Your brand’s typography helps to convey tone, style, and messages quickly. Choosing the right typography and type pairings can help create a sense of harmony in design, and play a role in accessibility. Remember under our brand concept stage where we identified “easy to read typography” as one of our design solutions?
Imagery Palette
The right photographs and visuals will help bring your story to life and tie it to your brand’s larger narrative. By creating an imagery palette that you are able to reference you will be able to keep your brand consistent and authentically on-brand. When creating your brand’s imagery palette we will cover the relevant categories suitable for your brand - for example, environmental photography, people photography, product photography, lifestyle photography, etc. To ensure cohesion, the photography style should be clearly defined within the palette - this includes any specific lighting, saturation, cropping, and angles used in each shot.
Example of an imagery palette from our Brand in a Box package
Iconography and Patterns
Patterns and iconography are offered in Brand in a Box: Branding Foundations and Brand in a Box: Branding for Growth. Patterns bring continuity across multiple design elements, add depth and texture, and create a feeling of familiarity - this makes it easier for customers to not only recognize the brand but also connect with it emotionally. Custom iconography is great for helping differentiate and call attention to brand values, product features, and system navigation.
Brand Guidelines or Style Guide
Consistency across all of your brand assets, regardless of the size or platform, is essential for growth and recognition. From powerful billboards to subtle social media posts, every element should adhere to the same visual identity in order to maximize visibility and build long-term customer loyalty. With Brand in a Box, you will get the tools to make this a reality! Depending on your Brand in a Box package, you will either get an in-depth guidelines document or a brand style guide.
Either a brand guidelines document or style guide is essential for setting clear standards and delivering a consistent visual identity. They combine principles, logo usage instructions, color palette, typography, and photography style into one comprehensive document. This helps everyone working with your brand – from freelancers to agency members to employees – ensure that everything they create is on-brand.
An example of a brand guidelines document we created for Lighthouse, an NFT issuing platform.
Website Design and Copywriting
This is an exciting part of the Brand in a Box process where your new brand elements are brought together in a cohesive way! We create copywriting that is informed by your brand positioning, and build out a beautiful website within your Squarespace or Shopify theme.
Brand Applications
Brand in a Box wouldn’t be complete without accompanying brand assets! You can select from a number of standard brand applications to bring your brand to life! With Brand in a Box, you get the essential tools for your growing brand. Choose from a range of standard brand applications to share your brand IRL. Business cards, branded swag, and social media templates are the most popular choices. Plus, you get the source files so that any additional items you need can be produced with ease and consistency.
Brand Application Options to Choose From
It's important to note that while this package includes all of these core elements, we are also able to customize it to meet the specific needs of your business. Whether you need help developing a logo, creating content for social media, or designing print materials, The Branded Agency has the expertise and resources to get the job done. Contact us today to learn more about how we can help you create a unique and professional brand identity that will set your small business apart from the crowd.
Why should your small business purchase a Branding in a Box Package?
Branding is why we're willing to pay a premium price for something like an Apple laptop over Dell. It's why we spread the word about our favourite products - be it a Nespresso machine, a Tesla car, or a Nike running shoe. The bottom line? A strong brand identity can drive sales and keep customers coming back for more - no matter what you're selling. Having a well-defined brand identity is essential for any business, but especially for small businesses looking to compete in the crowded marketplace.
A Branding in a Box package from The Branded Agency offers everything you need to quickly and efficiently create your own unique and professional brand identity at an affordable price. (Psst…we also provide ongoing brand amplification support so that your business can continue to grow its brand presence over time.)
Here’s why small and mediums businesses LOVE Brand in a Box:
Save time and money by working with a team of branding experts
Get a detailed branding plan and schedule that fits your budget
Access to an experienced team of brand strategists, designers, and copywriters
Grow your business with a high-quality, cohesive brand
Quick turnaround times and clear deliverables
Why Do You Need a Brand?
Branding ensures your product never becomes commodified
Your product might get replicated and guess what? The knockoff might even be better than yours. But, if you have a strong brand identity, that won't matter. That's because when people are loyal to your brand, it's about more than the product itself - it's about showing the world who they are: "I'm stylish!" or "I'm an ethical consumer!" - you get the idea.
Great products can definitely help, but when it comes down to choosing between you and someone else with a similar offer at a better price, people will still come back to you thanks to your storytelling and brand.
Your advertising ROI is significantly higher (and you can charge more for your products)
The benefits of having a strong brand go beyond higher prices. Studies show that companies with recognizable brands spend up to 39% less in advertising and marketing, but still attract more customers than those without a defined brand. Furthermore, customers are more likely to purchase products or services from businesses with a good reputation, giving them an extra edge in the market.
You can pivot, and your customers will follow
If you solve for your "why" you are able to authentically pivot to a new product or service. That means when things change, you can pivot to find better solutions for the same problem. Your 'why' should be the core of your brand—if you're a technology brand focussed on creating great computers, then all you'll do is create more computers. But if your focus lies in creating technology that changes the world, then that opens up so many possibilities—like for example, creating IPhones, iPods, and iPads!
It’s easier (and cheaper) to attract and retain employees
Having a strong brand is essential for attracting the best talent, and keeping them around. Remember, part of your brand is the culture you create, and the mission behind what you are doing. This clarity of brand creates a common goal for employees, who become more invested in their work as they feel connected to the company's purpose. Studies show that 85% of job seekers consider the reputation of a company when deciding which company to apply to and an additional 73% are more likely to choose a recognizable brand over one they haven't heard of. Glassdoor reveals smaller businesses with strong reputations have 7 times higher candidate response rates than those with no recognition.
Is Branding in a Box different than Brand in a Box?
No, Branding in a Box and Brand in a Box is the same product.
Think of it like this: We offer all the branding elements packaged up and delivered to you in a nice tidy package 🎁.
The terms are often used interchangeably to refer to an all-in-one branding package designed specifically for small businesses. Both include a branding solution that offers a firm budget, a detailed schedule, a dedicated team, and clear deliverables.
If you’re looking for a comprehensive branding solution that fits your budget, then look no further than Brand in a Box, Contact us here at The Branded Agency to get started.
Add On Services to The Brand in a Box
Brand Photography
Once your Brand in a Box is complete it’s time to create brand assets that will amplify your message, tell your story and captivate your audience. For use on social media, website, print, and ads The Branded Agency offers both on-model and studio product photography. Our team of expert photographers will make sure that your images are just what you need to help shape the identity of your brand. Product photography will capture the essence of your brand to bring your brand identity to life, while making it easily recognizable. Our creative director and photographer will work with you every step of the way to create stunning visuals that will leave an impression.
Discovering your Target Audience for Building your Brand
Discovering your target audience is an important first step in building a successful brand. If you already have a good understanding of your target audience, please ensure you provide as much information as possible in the Brand Questionnaire phase.
At The Branded Agency, we believe that the most efficient way to begin this process is by conducting secondary market research and gathering data about your current and potential customers. This information can then be used to create customer profiles, which are descriptions of the types of individuals or organizations that you want to reach with your branding efforts.
Once these customer profiles have been established, you can use them as a basis for informing your brand positioning and creating marketing strategies and other branding initiatives designed specifically for those target audiences.
Having a clear understanding of who you’re targeting will help ensure that your brand resonates with the right people and helps drive more sales for your business.
The Branded Agency is here to help you every step of the way, from conducting market research and creating customer profiles to designing a logo and developing website content.
Brand Personality
Brand personality is not usually included in a Branding in a Box package, but it can play an important role in helping your team understand your brand voice. Having a brand personality lets your team do a quick gut check before they write or create any content for your brand.
Your brand personality will help shapes your brand image, it will influence your brand voice and tone and play into your brand story. At The Branded Agency, we know that creating a strong, relatable brand personality is essential to attracting the right customers and building long-term relationships.
Brand Management
Once you have established the core elements of your branding, it’s important to have a plan for keeping everything consistent and up-to-date. At The Branded Agency, we offer comprehensive brand management services that will help you maintain your brand identity and promote it across all channels. We can develop an annual marketing strategy, create custom content, launch campaigns, and ensure your brand is showing up holistically across all channels.
Our team of experienced professionals will ensure that every aspect of your branding is managed effectively so that you can focus on growing your business. With our Branding in a Box package and comprehensive brand management services, The Branded Agency is the perfect partner for small businesses looking to take their brand to the next level.
Brand Communications Service and Other Optional Add Ons to your Branding in a Box Package
At The Branded Agency, we understand that your branding needs don’t stop after you launch your new brand. You want to grow it and amplify it to the world!
That’s why we offer a variety of services to help you maintain and grow your brand over time.
We can provide ongoing support for all of the components included in your Branding in a Box package, as well as optional add-ons such as content marketing, search engine optimization (SEO), and email campaigns.
These services are designed to help you keep up with the ever-evolving digital landscape so that you can stay ahead of the competition and continue to build on the success of your business.
How to Align your Business Goals and Branding Efforts
If you create your brand based on your “why” (i.e., your brand positioning and mission), it can help to shape the direction of your business goals, and makes it much easier to achieve them. After all, “You can't hit a target you cannot see, and you cannot see a target you do not have”. By having a clear understanding of why you exist and what makes you unique, not only will this make it easier to create a recognizable, appealing and memorable brand (that makes $$$$ and attracts raving fans), but also ensure that the language and visual identity you use is aligned with your values. At The Branded Agency, we understand the importance of making sure that all aspects of your small business are working together towards a common goal, now you understand too. Remember how we said that if you only have one strategy document, please god let it be brand positioning?! Now you know why.
Branding in a Box isn't only for Small Businesses
Startups, medium-sized companies and even large company's can benefit from a a branding package like Brand in a Box.
We have a 3-tier brand in a box offering to appeal to startups and companies of various size.
Our process is clear, collaborative, focused and inspired by our clients needs and goals.
Whether you are looking to strengthen your existing brand, rebrand, or, build a new brand from scratch, consider a branding in a box package which has tremendous value.
