DrewzerTV
There’s no question about the immense popularity the gaming community has grown in recent years. The community continues to grow especially with streamers, online personalities that stream and play games for an audience. They create videos about gameplays, guides, and reactions to an audience of all ages.
DrewzerTV creates videos and live streams to learn and play Minecraft with the community. The videos range in different subjects, such as exploration, chill gameplay, as well as storytelling and adventure. You can find them in multiple platforms such as Youtube, Discord, SMP Server, and Twitch.
The Brief
DrewzerTV asked us to create a brand strategy guide to help organize and plan an approach to reach a larger target audience. We also helped create a website design and website development to clean up, organize, and make the new website attractive and readable. Through the use of imagery, colours, and typography, we helped create a clean website design.
Brand Strategy
The brand strategy guide creates objectives, and tackles problems and solutions for the brand through thorough research and marketing insight. The strategy guide covers and advises on brand potential and ways to grow the brand, such as competition, positioning, brand identity, and channels. It also covers marketing for content, and brand campaigns.
Website Design and Development
The website design was created using Minecraft imagery and with a clean white palette to accentuate the colourful and attractive images of Minecraft characters and design assets. We also helped create multiple pages to organize the different content to be accessible. The website development was done through Shopify and we helped create pages and themes to match their branding.
