Herb Street
What We Did
Brand Positioning
Packaging Design
Brand Identity
Brand Guidelines
Website Design
Website Development
Traditional medicine and natural remedies have been around for centuries, extending into different cultures, improving wellness and offering relief to patients. There has been an increase in media exposure, which has gained more popularity but also helped remove taboo and questions against CBD-related medicine and remedies. There are countless studies of the benefits of CBD-related remedies that help relieve pain.
Herb Street creates high-quality, FDA-Approved CBD products that exist to support customer’s wellness and solve pain problems. The brand is rooted in history and knowledge, and are confident in their experience and expertise in medicinal pain relief.
The Brief
Herb Street has asked us to create a brand identity for their existing logo, as well as a communication guide, updated packaging design, and a website design. They want their brand identity to encompass their brand values and practices, and to reach a large audience. We took a minimal, clean, and natural approach to their brand identity and assets through a catered colour palette, matching typography, and photography.
Packaging Design
We created a new beautiful packaging design that reflects their brand identity and high-quality products. We helped colour coordinate their products, and made sure the packaging used imagery of the featured ingredients for easy identification. The packaging design looks harmonious with the same layout and design, but easily identifiable with varying imagery and colour.
Website Design & Development
The website design was designed and customized with rounded corners and soft colour palette to create a friendly and calming website. Some featured ingredients were used as design assets/accents on the web page to mimic the design of the updated packaging design. The website is easy to navigate and read, while focusing on the products and informing customers of the brand and CBD-related information.
Communication Guide
The Communication Strategy guide is designed to give extensive details on the tone of voice for the brand, to have a consistent way of speaking (writing). The communication strategy goes over the core values of the brand and how to approach communicating with the audience and customers. Having a consistent style of communicating helps create a solid brand identity and voice for the brand.
Brand Guidelines
The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, colour palette, typography, photography, and more. The guideline is also an extension of the brand identity and was designed with the tone and brand values in mind.
