Unveiling the Secret to Llume Jewelry's Success: A Marketing Case Study
What We Did
Marketing Strategy
Content Marketing
Website Design
Jewelry is a timeless addition to any wardrobe, whether it's a subtle complement to your outfit or a stunning statement piece. It's a powerful tool for self-expression that speaks volumes about your personal style.
At the forefront of this philosophy is LLUME Jewelry, a brand that understands the language of jewelry better than anyone. Their pieces are crafted with the intent to captivate and enthrall, encouraging you to fall in love with their designs time and time again. In this marketing case study, we'll delve deeper into LLUME's unique approach to jewelry-making and explore how they've successfully positioned themselves as a leader in the industry.
The Branded Agency, were thrilled to work with Llume Jewelry to enhance their branding and marketing strategy. We knew that the jewelry industry was highly competitive, and it was essential to differentiate Llume Jewelry from their competitors and capture the attention of potential customers.
Our team began by analyzing Llume Jewelry's target audience, identifying their key pain points, and understanding their purchasing behavior. We realized that Llume Jewelry's unique selling proposition was their commitment to crafting exquisite pieces of jewelry that tell a story and enable self-expression.
To capitalize on this, we developed an innovative marketing funnel strategy that would enable Llume Jewelry to acquire new customers while making a profit. Our approach was multifaceted, combining paid media partnerships, social media ad boosting, customized landing page design, up-sell and bundle apps, and strategic pricing.
Our paid media partnership strategy involved teaming up with influential bloggers, social media personalities, and other key opinion leaders to promote Llume Jewelry to their followers. We carefully curated these partnerships to ensure they aligned with Llume's brand values and spoke to their target audience.
To complement this, we also created a social media ad boosting strategy that leveraged the latest trends and consumer insights to maximize Llume Jewelry's reach and engagement. We created visually compelling ads and content that stood out in a cluttered social media landscape and drove traffic to our custom landing pages.
Our landing pages were designed to showcase Llume's unique product offerings and tell their brand story effectively. We created a seamless user experience that encouraged visitors to explore and make a purchase. To drive conversions, we utilized up-sell and bundle apps, offering customers an incentive to purchase multiple items and increasing their average order value.
Finally, we implemented a pricing strategy that balanced profitability and affordability, making Llume Jewelry an attractive option for budget-conscious shoppers without compromising on quality.
Through our innovative marketing funnel strategy, we successfully achieved our objectives for Llume Jewelry, increasing their brand awareness, driving traffic to their website, and most importantly, acquiring new customers at a profit.
Landing Page Design
We took Llume Jewelry's existing website design and brand identity and transformed it into an elegant and visually striking landing page that effectively communicated their unique selling proposition. By incorporating light colors and neutral tones, we were able to create a tasteful backdrop that accentuated the gold tones in their jewelry, emphasizing their beauty and craftsmanship. Our landing page design expertly showcased Llume Jewelry's products, features, and benefits, making it easy for visitors to understand their process and make a purchase decision.
Analytics
The success of our marketing campaign for Llume Jewelry was evidenced by the impressive data we collected. Here are some of the key highlights:
We acquired new customers for less than $2, a testament to the effectiveness of our targeted marketing approach and the appeal of Llume Jewelry's unique products.
Our up-sell strategy was successful, with 15.2% of all customers choosing to purchase additional items. This not only increased their order value but also demonstrated the value and quality of Llume Jewelry's offerings.
On average, we were able to achieve a profit per customer of C$4.80, demonstrating the profitability of our marketing funnel strategy and the strong positioning of Llume Jewelry in the market.
To see some of our work in action, check out Llume Jewelry's media partnership with VIA for their earring giveaway and our custom landing page design.
View Llume’s media partnership with VIA here:
Llume Earring Giveaway
These showcase the power of our innovative marketing approach and the transformative impact it had on Llume Jewelry's business.
