Sipour
What We Did
Logo Design
Brand Identity
Brand Bible and Guidelines
Sipour is a glassware brand that prides itself in creating products that will be used for everyday use to celebrations in life. The glassware is both beautiful and useful with designs dedicated to traditional values, utility, and strict quality standards, offering the best glass suited to your beverage of choice. Sipour considers it an honour to be able to be part of your everyday celebrations.
The Brief
Sipour asked us to help create a logo, brand identity, as well as a brand positioning guide for their glassware brand. We helped create a friendly, delicate yet bold, and elegant brand identity and logo for Sipour with modern arches and cup design elements, and a beautiful colour palette.
Logo Design
The logo is designed as a wordmark, shaped and rearranged into a flowing shape, that ties in well with the brand values, and identity. The logo works well within the colour palette and brand elements as well.
Brand Positioning
The brand positioning is designed to outline the fundamental aspects of the brand. The document serves to lay down the foundation of the business and guides the actions, choices, and decision-making.
Brand Guidelines
The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, colour palette, typography, photography, and more. The guideline is also an extension of the brand identity and was designed with the tone and brand values in mind.
