Where Can I Live
Brand identity and brand guidelines for the relocation website
Finding Your Home Abroad
Where Can I Live, a leading online platform for expatriates seeking to relocate, approached The Branded Agency with the goal of revamping their brand identity. They sought a new logo, brand guidelines, and a communication strategy to enhance their position as a trusted source of information for those dreaming of living abroad.
In addition to the logo, we developed comprehensive brand identity and guidelines to ensure consistency in visual elements, messaging, and tone across all platforms. These guidelines enable Where Can I Live to maintain a cohesive and recognizable brand identity, reinforcing their expertise and credibility.
Brand Identity
Logo Design
Communication Strategy
Communication Guide
What We Did
Clear lines, calming colors and a dash of vibrance.
Logo Design
The original logo was overcrowded with intricate details and shading in the logomark. To modernize the design, we simplified the concept while preserving some key details and concepts. We maintained the overall shape of a key to symbolize home and security, while incorporating a globe to represent the idea of travel and exploration. To convey a sense of adventure, we reimagined the teeth of the key as mountain peaks. The new logo exudes a sleek, minimalistic and contemporary look, making it versatile and adaptable to various settings.