When it comes to creating an online store, choosing the right theme is key. You want your theme to reflect the image of your brand and set you apart from other stores. With Shopify, you have two options for themes: free or premium. In this guide, we'll compare the pros and cons of each type so that you can make the best choice for you and your business.

What is Shopify? And how does it benefit small businesses? This blog post will give you all you need to know to get your e-commerce gig started! From Shopify benefits to a list of best practices for Shopify, you’ll be an expert in no time.