The Branded Agency’s Blog

Tips, tricks, and information on how to brand your business,
attract more customers, and make more money.

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How to Create a Brand Framework That Works For You

A brand framework is like a recipe that defines and articulates your brand's essential ingredients. Discover how this set of guidelines can help you create a compelling brand that truly represents who you are and what you stand for.

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A Guide to Ecommerce Website Design

UI design can make or break a product or service. It's the key to creating an immersive user experience that keeps customers coming back for more. This ultimate guide to UI design covers everything from principles to process, so you can create compelling interfaces that engage and delight. Learn how to exceed customer expectations with best practices that will take your brand to the next level.

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How to Build a Clearly Defined Product Strategy

Product strategies are an essential component of any successful product development or marketing plan. The major considerations of a product strategy include problem and solution, value proposition, advantages, channels, market segments, metrics, cost structure, and revenue streams. In this article, we are going to discuss creating a clearly defined product strategy for launching a product.

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Your Guide to Brand Evolution

If you're looking to take your brand to the next level, then it's important to understand the concept of brand evolution. At its core, brand evolution is the process of growing and improving your brand over time, whether through new products or services, marketing efforts, or other strategic initiatives.

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A Guide to Personal Branding for Athletes

Professional athletes often have to manage their own careers, both on the playing field and in their day-to-day lives. Personal branding is the creation and communication of a unique identity that reflects your values, skills, and experiences. Personal branding is an essential part of any athlete’s career, as it helps you to create your own identity, separate from your team, teammates, and the sport you play.

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CEO Branding Unplugged: The Ultimate Guide

In today's world, personal branding for CEOs is critical. You are not just the leader of your business, you are also the face of your company, and your employees and customers will associate their loyalty with you as much as with the business itself. A CEO is not only a reflection of the brand, mission, and values of the company but also a unique individual with their own distinct personality. Building your personal brand can help you strike the right balance and excel in both areas.

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A Step-by-Step Guide to Launching a Trendy New Clothing Brand

Do you have a passion for fashion and dream of starting your own clothing line? Look no further. Our comprehensive guide will show you how to break into the competitive clothing industry and establish your brand. From sourcing materials to building a loyal customer base, we'll provide you with all the tools and expertise you need to launch a successful clothing business and make a name for yourself in the fashion world.

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Using a Brand Extension Strategy to Explore New Markets

Brand extension is a powerful strategy that allows you to capitalize on the recognition and value of an established brand while entering new markets or introducing new products. Instead of starting from scratch, you can expand your reach and boost revenue streams by leveraging your existing brand equity. In this way, brand extension can be a game-changing tactic for businesses looking to grow and stay competitive.

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The Ultimate Guide to Branding for Real Estate Agents

In the highly competitive real estate industry, a strong brand can be the key to success. With the right branding strategy, your real estate firm can differentiate itself from the competition, gain customer trust, and ultimately boost sales. Don't settle for mediocrity – learn how to create a winning branding strategy for your business in this guide.

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How to Create a Brand Story Your Customers Will Love

If you want to make your brand stand out from the crowd, brand storytelling is the way to do it. By crafting a compelling brand narrative, you can connect with your audience, build a strong brand identity, and differentiate yourself from your competitors. Learn how to tell your brand story in this article.

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Building Your Business in Canada

Starting a business in Canada is easier than you might think. In this article, we’ll take you step by step on how to build, launch and grow a business in Canada.

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An Extensive Guide for Building a Global Brand Strategy

Imagine a world without iconic brands like Coca-Cola, Nike, or Apple. It's hard to fathom, right? That's the power of global branding - the art of creating a strong brand presence across multiple international markets.

But how do these companies do it? It's not by luck or chance; it takes a comprehensive plan and strategy. Global branding involves mapping out a roadmap that outlines a company's goals for expanding into new markets, connecting with customers worldwide, and ultimately building a successful global brand.

With so many cultural differences and unique customer preferences, it's no easy feat. But for those who succeed, the rewards are endless. From increased revenue streams to increased brand recognition, global branding can unlock new opportunities for businesses of all sizes.

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How to Create a Jewelry Brand: From Passion to Profit - A Step-by-Step Guide

Creating your own jewellery brand is a truly rewarding and exciting journey that lets your creativity shine!

From handcrafting exquisite pieces to building a loyal customer base, the journey of a jewellery entrepreneur is full of incredible highs. But, where do you begin? Whether you're just starting out or a seasoned artisan looking to take your brand to the next level, our guide is here to help.

Get ready to unlock the secrets to a successful jewellery brand and watch your passion for jewellery-making turn into a thriving business.

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How Much Does Product Photography Cost?

Are you tired of mediocre product photos that just don't capture the essence of your brand? Or are you a budding e-commerce entrepreneur looking to take your product listings to the next level? Either way, you're probably wondering how much professional product photography is going to cost you.

Well, look no further! In this guide, we'll break down everything you need to know about product photography costs. From finding the right photographer to understanding pricing models, we've got you covered. Get ready to make your products stand out and take your business to new heights with stunning, high-quality product photography.

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A Guide to Develop a Successful Brand USP: Understanding Marketing Tactics

What sets your brand apart from the competition? That's where your Brand USP (unique selling proposition) comes into play. It's the secret sauce that makes your products and services stand out and leaves a lasting impression on your customers.

In this guide, we'll help you identify your Brand USP and show you how to leverage it to gain a competitive edge. From crafting a compelling brand story to developing a unique product line, get ready to take your brand to the next level with a standout USP that resonates with your customers.

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A Guide to Creating a Distinct Brand Persona

Your brand's personality is more than just a logo or tagline. It's the voice that speaks directly to your customers, captivating them and forging a connection. Enter the brand persona, your secret weapon to building brand loyalty and lasting relationships.

But what exactly is a brand persona? Contrary to what you might think, it's not just a person. It can be a group of people, an object, or even an animal. In this guide, we'll show you how to craft a brand persona that truly resonates with your audience, helps you stand out, and creates a memorable impression. Get ready to infuse your brand with personality and unleash its full potential.

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Product Hierarchy: What is it and Why is it Important?

Imagine you're shopping online for a new pair of shoes, and you're presented with dozens of options in a single category. How do you quickly find what you're looking for without getting overwhelmed? That's where product hierarchy comes in.

Product hierarchy is a strategic system for categorizing products and their features into distinct levels, from broad to specific. It's like a roadmap for navigating through a product catalog, making it easier for customers to find what they're looking for and understand the differences between similar products.

For example, a shoe retailer might use product hierarchy to group their products by gender, style, color, and size. This creates a logical structure that guides the customer through the selection process, leading them to the perfect pair of shoes that meet their specific needs and preferences.

By using product hierarchy, businesses can not only enhance the shopping experience for their customers but also streamline their internal processes, such as inventory management and pricing strategies. So, whether you're a customer looking for the perfect product or a business seeking to optimize your product offerings, understanding and implementing product hierarchy is a valuable tool for success.

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Brand Hierarchy: Setting Yourself Apart in a Crowded Marketplace

In today's crowded marketplace, building and maintaining a strong brand can be a daunting challenge. With so many competitors vying for attention, how do you make your brand stand out? That's where brand hierarchy comes in, and our comprehensive guide is here to help.

By understanding the importance of brand hierarchy, you can strategically position your brand and its products or services in the minds of your target audience. Brand hierarchy is a powerful tool that allows you to showcase your unique value proposition and differentiate yourself from the competition.

In this guide, we'll take you through the process of creating a brand hierarchy, step-by-step. You'll learn how to define your brand's core values, develop a brand identity that resonates with your audience, and create a brand hierarchy that clearly communicates your brand's position in the marketplace.

Whether you're a startup looking to establish your brand or an established business seeking to refresh your brand strategy, our guide will provide you with the insights and tools you need to succeed. Get ready to elevate your brand to new heights with a strong brand hierarchy that sets you apart from the rest.

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Brand Differentiation

If you think standing out in the crowded marketplace is just a matter of having a clever name and an eye-catching logo, think again. Brand differentiation goes much deeper than that. It's about crafting a clear brand strategy that truly reflects your values and resonates with your target audience. That's why authentic communication is key to building a successful brand that people can trust and connect with. Ready to take your brand differentiation game to the next level? Let's dive in and explore the power of a strong brand strategy.

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