Fortune 500 businesses spent more than $500 billion on marketing and advertising in 2019. One of the most important elements of this spending was logo branding, yet many businesses do not understand the difference between a brand identity and a logo. A brand's identity is used to distinguish it from its competitors by establishing an emotional connection with customers, while a logo is just a symbol that represents the brand. A brand identity is more than just a logo; it encompasses color schemes, typography, and even messaging.