The Branded Agency’s Blog
Tips, tricks, and information on how to brand your business,
attract more customers, and make more money.
Demystifying Logo Design Pricing
At Branded Agency, We understand that determining the right price for logo design can be a daunting task, often shrouded in confusion. That's why we have developed a comprehensive framework to provide you with clarity and insight into logo design pricing.
Logo Branding: Understanding the Difference between Brand Identity and Logo
Fortune 500 businesses spent more than $500 billion on marketing and advertising in 2019. One of the most important elements of this spending was logo branding, yet many businesses do not understand the difference between a brand identity and a logo. A brand's identity is used to distinguish it from its competitors by establishing an emotional connection with customers, while a logo is just a symbol that represents the brand. A brand identity is more than just a logo; it encompasses color schemes, typography, and even messaging.